Illustration of Go-To Marketing Strategy planning with graphs, charts, and digital devices.

What is a Go-To Marketing Strategy?

In the fast-paced world of business, launching a new product or service requires more than just a great idea—it demands a clear, strategic plan to effectively reach your target audience and make an impact. This is where a Go-To Marketing (GTM) Strategy comes into play. A GTM strategy is a blueprint that outlines how a […]

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Google Ads announces the deprecation of Enhanced CPC for Search and Display ads, moving towards automated bidding strategies.

Google Ads to Deprecate Enhanced CPC for Search and Display Ads

Google Ads is constantly evolving, and keeping up with these changes is crucial for businesses striving to maximize their online advertising efforts. Recently, Google announced its decision to phase out Enhanced Cost-Per-Click (eCPC) for both Search and Display campaigns. This shift marks a significant change in the way advertisers manage bidding strategies, and at Slicecarving, […]

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Illustration of artificial intelligence generating SEO content with a digital marketing strategy on a screen.

Should You Use AI To Create SEO Content?

The rise of artificial intelligence (AI) has revolutionized various industries, including digital marketing and content creation. As businesses strive to enhance their online presence, SEO (Search Engine Optimization) plays a pivotal role in driving organic traffic. But the question many businesses ask is: Should you use AI to create SEO content? At Slicecarving.com, we explore […]

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Multiple Google Ads campaign types displayed on various digital devices, showcasing the importance of diverse advertising strategies for online success

Why You Need To Have Multiple Campaign Types in Google Ads

In today’s digital age, Google Ads has become a critical tool for businesses looking to boost their online presence and attract more customers. However, it’s no longer enough to rely on just one type of Google Ads campaign. To truly maximize your marketing efforts, you need to embrace multiple campaign types. At Slicecarving.com, we understand […]

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