Blog

SEO strategy guide explaining steps to create an effective SEO plan for improved website rankings and traffic.

SEO Strategy: How to Create an Effective Plan

In today’s digital age, businesses that aim for long-term success need a solid online presence, and that starts with a well-executed SEO strategy. Search Engine Optimization (SEO) is critical in driving organic traffic, increasing visibility, and ensuring that potential customers find your business before they find your competitors. At Slicecarving, we understand that SEO is […]

Read More
Illustration of Go-To Marketing Strategy planning with graphs, charts, and digital devices.

What is a Go-To Marketing Strategy?

In the fast-paced world of business, launching a new product or service requires more than just a great idea—it demands a clear, strategic plan to effectively reach your target audience and make an impact. This is where a Go-To Marketing (GTM) Strategy comes into play. A GTM strategy is a blueprint that outlines how a […]

Read More
Google Ads announces the deprecation of Enhanced CPC for Search and Display ads, moving towards automated bidding strategies.

Google Ads to Deprecate Enhanced CPC for Search and Display Ads

Google Ads is constantly evolving, and keeping up with these changes is crucial for businesses striving to maximize their online advertising efforts. Recently, Google announced its decision to phase out Enhanced Cost-Per-Click (eCPC) for both Search and Display campaigns. This shift marks a significant change in the way advertisers manage bidding strategies, and at Slicecarving, […]

Read More
A fast-loading website with optimized performance increasing user engagement and improving SEO rankings.

How Can Website Speed and Performance Optimization Enhance User Engagement and SEO?

In the digital landscape, the performance of your website is more crucial than ever. A fast-loading website not only enhances user experience but also plays a significant role in search engine optimization (SEO). At Slicecarving, we understand that optimizing website speed and performance can lead to increased user engagement and better search rankings. Let’s explore […]

Read More
Break Even ROAS calculation process on a digital marketing dashboard with key metrics and graphs

How to Calculate Break Even ROAS

In digital marketing, understanding your Return on Ad Spend (ROAS) is crucial for determining the profitability of your advertising campaigns. But before you dive into maximizing your ROAS, you need to understand a key concept: Break Even ROAS. This metric helps you determine the point at which your advertising efforts cover all costs without generating […]

Read More
A business professional analyzing a digital marketing report with a magnifying glass, highlighting key performance metrics and strategies for selecting the right marketing agency.

How to Choose a Digital Marketing Agency That Will Deliver Results

  In today’s highly competitive digital landscape, choosing the right digital marketing agency can make or break your business’s online success. With countless agencies promising impressive results, how do you ensure you’re partnering with one that truly delivers? At Slicecarving.com, we believe that the right digital marketing agency should be a long-term partner committed to […]

Read More
Illustration of artificial intelligence generating SEO content with a digital marketing strategy on a screen.

Should You Use AI To Create SEO Content?

The rise of artificial intelligence (AI) has revolutionized various industries, including digital marketing and content creation. As businesses strive to enhance their online presence, SEO (Search Engine Optimization) plays a pivotal role in driving organic traffic. But the question many businesses ask is: Should you use AI to create SEO content? At Slicecarving.com, we explore […]

Read More
Multiple Google Ads campaign types displayed on various digital devices, showcasing the importance of diverse advertising strategies for online success

Why You Need To Have Multiple Campaign Types in Google Ads

In today’s digital age, Google Ads has become a critical tool for businesses looking to boost their online presence and attract more customers. However, it’s no longer enough to rely on just one type of Google Ads campaign. To truly maximize your marketing efforts, you need to embrace multiple campaign types. At Slicecarving.com, we understand […]

Read More